Jerónimo Heitor Coelho

Portugal - APPImagem - Associação Portuguesa dos Profissionais da Imagem

Qualified European PhotographerMaster Qualified European Photographer


Corporate Commercial Portrait


“Most people talk about the process of photographing like taking pictures, however my job is to produce pictures, and that implies a creative process.” I enjoy my work both with the machine in hand and in front of the computer during the editing process. I like to think of photography as a complete process, from pre-production, through image creation, to retouching, printing, framing and much more. My work can be characterized as a magical realism, where the photographs I produce are the way I see and feel, editing is the way to create that magic. Storytelling is a job of passion. Each story must be continuously nurtured and evolved to the point where the biggest idea and the smallest detail fit together. I create stories based on values, emotions and subtle differences. This way of working, allows moments, messages, meanings and gestures to enter the narrative permanently, be it in a portrait, in commercial photography or in documentary photography. I combine technical training with my vision and feeling. I like to think that creativity coupled with an enormous amount of experience makes me a more reliable photographer for any task, whether working with people or inanimate objects. I consider myself a problem solver, a photographer who has his work base in the light.   Anything in the world can only be as strong as its history. And believe it or not, there is always a story to tell. Great stories have the power to move us, to shape us and to form our beliefs, and, we are the stories we tell.  


Rua do Raimundo, 36


+351 266 75 85 40


+351 96 76 000 88